Brand creation and development
What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the…

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How to open a coffee shop: approximate calculations
A coffee house can be opened by almost any entrepreneur who can make more efforts to improve the work and prosperity of the business. Usually, all those who open such…

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How to open a profitable business
If you do not know how to open a profitable business, there is a chance to make a mistake. Statistics based on the experience of Russian and foreign entrepreneurs, says:…

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How to open a successful restaurant

Some people think that to have your own restaurant and keep it afloat is not at all difficult, it is enough to get only a high-class chef, and the trick is in the bag. Far from it, far from it. There are many nuances that play a huge role in the success of the restaurant, and their failure to comply does not compensate for the presence of even the most talented chef. Continue reading

BRAND AND STYLE IDENTITY
Logo, letterheads, business cards and other envelopes - so often imagine the corporate identity of a company that orders similar designs from different agencies and studios. Having heard the word…

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How to break the theft of brands?
And just recently an illustrative case occurred in one of the stores. - Parajampers do you have? - From the threshold, the man asked so loudly and menacingly that the…

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How to buy a franchise
Franchise is one of the popular ways of doing business today. But before you buy a franchise, you should carefully examine all the details of the work. Even the most…

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Formation of company image
Image is a representation of the company, which is created from its competitors, partners and customers. A good company image is an important component of its success. He will allow:…

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