What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the stage of developing a new brand and preparing it for launch?
Creating and developing a brand is in many ways creative and interesting. Continue reading
You have probably heard about it more than once in the mass media: new enterprises suddenly turn into multi-million companies. An example would be Groupon, Pinterest and Instagram. Nevertheless, the majority of entrepreneurs work hard for more than one and not two years before they materialize their enterprises into a profitable business. Continue reading