How to organize a business for freight
Business on the organization of transportation of goods is quite popular today. There are both very large companies and small ones on the market. At the same time, there are…

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How to find a niche for business?
Any business begins with the choice of a niche. This stage is necessary in order to further determine the target audience and, accordingly, the marketing policy. The problem is that…

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How to count dividends
The dividend is considered to be that part of the profit of the organization, which is distributed among the owners in proportion to their ownership. Thus, in an open or…

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identify errors

How to evaluate a business idea

Businessmen who have been set up for serious work are striving to exert maximum efforts for the successful development of their own business. This approach allows them to productively introduce modern technologies, promptly hire highly qualified specialists, actively attract solid investors and get consistently high profits. Continue reading

Brand creation and development

What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the stage of developing a new brand and preparing it for launch?
Creating and developing a brand is in many ways creative and interesting. Continue reading

Pros and cons of marketing outsourcing

“You can be the author of great ideas, but this is not enough, you must be able to bring them to the mind of people, otherwise you will not achieve anything.”

Lee Iacocca
“If there is something that we are not able to do better and cheaper than our competitors, then there is no point in doing it at all; we must pass on such work to those who perform it with the obviously better result. ” Continue reading

What is franchising
Recently, the words of foreign origin are increasingly being heard. Among those - franchising or franchise. This article will help you understand what franchising is. Franchising is an agreement between…

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List of grounds for refusal of registration
The list of reasons for refusing registration is quite wide. At first glance, everything is clear, but in practice it turns out differently.Often there are designations whose compliance with the…

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Why performance evaluation systems don't work
No less problematic is the formulation of the indicator itself. Often this is done almost at random, relying on hope or appeals to higher forces. Sometimes a more or less…

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Brand creation and development
What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the…

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