How to find a niche for business?
Any business begins with the choice of a niche. This stage is necessary in order to further determine the target audience and, accordingly, the marketing policy. The problem is that…

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What business to open in a small town
The opinion that a business can be successful only in a megacity is wrong: you can even start your own business in a village. However, the population in the city…

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What is a startup
The concept of “startup” has come to us for a long time, and in recent years it has become increasingly popular. Many books are published annually on this subject, new…

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identify errors

How to evaluate a business idea

Businessmen who have been set up for serious work are striving to exert maximum efforts for the successful development of their own business. This approach allows them to productively introduce modern technologies, promptly hire highly qualified specialists, actively attract solid investors and get consistently high profits. Continue reading

Brand creation and development

What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the stage of developing a new brand and preparing it for launch?
Creating and developing a brand is in many ways creative and interesting. Continue reading

Pros and cons of marketing outsourcing

“You can be the author of great ideas, but this is not enough, you must be able to bring them to the mind of people, otherwise you will not achieve anything.”

Lee Iacocca
“If there is something that we are not able to do better and cheaper than our competitors, then there is no point in doing it at all; we must pass on such work to those who perform it with the obviously better result. ” Continue reading

How to organize a business for freight
Business on the organization of transportation of goods is quite popular today. There are both very large companies and small ones on the market. At the same time, there are…

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How to open your online store
The e-commerce market in Russia is booming. The number of Internet users and, consequently, potential buyers of online stores is growing exponentially. Due to objective reasons (an underdeveloped logistics system,…

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What is franchising
Recently, the words of foreign origin are increasingly being heard. Among those - franchising or franchise. This article will help you understand what franchising is. Franchising is an agreement between…

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How to open a real estate agency
Sooner or later, a person with an active lifestyle can be tempted to start working for himself, to depend minimally on the people around him, and to plan a business…

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