identify errors
How to evaluate a business idea
Businessmen who have been set up for serious work are striving to exert maximum efforts for the successful development of their own business. This approach allows them to productively introduce modern technologies, promptly hire highly qualified specialists, actively attract solid investors and get consistently high profits. Continue reading
Brand creation and development
What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the stage of developing a new brand and preparing it for launch?
Creating and developing a brand is in many ways creative and interesting. Continue reading
Pros and cons of marketing outsourcing
“You can be the author of great ideas, but this is not enough, you must be able to bring them to the mind of people, otherwise you will not achieve anything.”
Lee Iacocca
“If there is something that we are not able to do better and cheaper than our competitors, then there is no point in doing it at all; we must pass on such work to those who perform it with the obviously better result. ” Continue reading
