introduce a structured
How to open your online store
The e-commerce market in Russia is booming. The number of Internet users and, consequently, potential buyers of online stores is growing exponentially.
Due to objective reasons (an underdeveloped logistics system, service, etc.), the competition between existing domestic online stores is small, and the margin (profitability of sales, net profit), respectively, is very good. Continue reading
Pros and cons of marketing outsourcing
“You can be the author of great ideas, but this is not enough, you must be able to bring them to the mind of people, otherwise you will not achieve anything.”
Lee Iacocca
“If there is something that we are not able to do better and cheaper than our competitors, then there is no point in doing it at all; we must pass on such work to those who perform it with the obviously better result. ” Continue reading
Why performance evaluation systems don’t work
No less problematic is the formulation of the indicator itself. Often this is done almost at random, relying on hope or appeals to higher forces. Sometimes a more or less rational justification of a high level goal can be defined, but then the tasks of the lower levels are set so that they serve the achievement of the main goal. Continue reading
