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BRAND AND THE DEGREE OF HIS PROTECTION.
Today, most brands have their own websites. Therefore, after the approval of naming is extremely desirable to urgently register domain names. You need to provide a second line of defense. A self-respecting developer will definitely check if consonant domains in the main domain zones are free. In addition to the main domain, you need to take care of protection from a possible negative. Continue reading
BRAND AND STYLE IDENTITY
Logo, letterheads, business cards and other envelopes – so often imagine the corporate identity of a company that orders similar designs from different agencies and studios.
Having heard the word “Identity”, many do not understand what it means, and the developers start citing as an example a logo, business cards, letterheads and a brand book. Continue reading