Brand creation and development
What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the…

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List of grounds for refusal of registration
The list of reasons for refusing registration is quite wide. At first glance, everything is clear, but in practice it turns out differently.Often there are designations whose compliance with the…

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How to find suppliers
Any online store requires clothing suppliers. Among them can be found both intermediaries and manufacturers directly. In the early stages of developing your business, a rational decision will be to…

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market and will help

BRAND AND THE DEGREE OF HIS PROTECTION.

Today, most brands have their own websites. Therefore, after the approval of naming is extremely desirable to urgently register domain names. You need to provide a second line of defense. A self-respecting developer will definitely check if consonant domains in the main domain zones are free. In addition to the main domain, you need to take care of protection from a possible negative. Continue reading

BRAND AND STYLE IDENTITY

Logo, letterheads, business cards and other envelopes – so often imagine the corporate identity of a company that orders similar designs from different agencies and studios.

Having heard the word “Identity”, many do not understand what it means, and the developers start citing as an example a logo, business cards, letterheads and a brand book. Continue reading

How to open your online store
The e-commerce market in Russia is booming. The number of Internet users and, consequently, potential buyers of online stores is growing exponentially. Due to objective reasons (an underdeveloped logistics system,…

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Why performance evaluation systems don't work
No less problematic is the formulation of the indicator itself. Often this is done almost at random, relying on hope or appeals to higher forces. Sometimes a more or less…

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The founder and director in one person
According to the legislation of the Russian Federation, the founder of the organization may be a director. This happens if a legal entity was created by one participant. Unfortunately, if…

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How to get a loan for LLC
The possibility of opening your own business attracts people seeking financial independence and big money. However, there are many pitfalls in the business. The process of its development is unpredictable,…

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