Brand creation and development
What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the…

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Formation of company image
Image is a representation of the company, which is created from its competitors, partners and customers. A good company image is an important component of its success. He will allow:…

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What is a startup
The concept of “startup” has come to us for a long time, and in recent years it has become increasingly popular. Many books are published annually on this subject, new…

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only money

How to open your online store

The e-commerce market in Russia is booming. The number of Internet users and, consequently, potential buyers of online stores is growing exponentially.

Due to objective reasons (an underdeveloped logistics system, service, etc.), the competition between existing domestic online stores is small, and the margin (profitability of sales, net profit), respectively, is very good. Continue reading

How to open a recruitment agency
The success of any business directly depends on the qualifications and competence of its employees. And to find a highly qualified specialist is sometimes very difficult. Large companies are willing…

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How to find a niche for business?
Any business begins with the choice of a niche. This stage is necessary in order to further determine the target audience and, accordingly, the marketing policy. The problem is that…

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Why performance evaluation systems don't work
No less problematic is the formulation of the indicator itself. Often this is done almost at random, relying on hope or appeals to higher forces. Sometimes a more or less…

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Pros and cons of marketing outsourcing
"You can be the author of great ideas, but this is not enough, you must be able to bring them to the mind of people, otherwise you will not achieve…

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