Today, most brands have their own websites. Therefore, after the approval of naming is extremely desirable to urgently register domain names. You need to provide a second line of defense. A self-respecting developer will definitely check if consonant domains in the main domain zones are free. In addition to the main domain, you need to take care of protection from a possible negative. Continue reading
Logo, letterheads, business cards and other envelopes – so often imagine the corporate identity of a company that orders similar designs from different agencies and studios.
Having heard the word “Identity”, many do not understand what it means, and the developers start citing as an example a logo, business cards, letterheads and a brand book. Continue reading
“You can be the author of great ideas, but this is not enough, you must be able to bring them to the mind of people, otherwise you will not achieve anything.”
“If there is something that we are not able to do better and cheaper than our competitors, then there is no point in doing it at all; we must pass on such work to those who perform it with the obviously better result. ” Continue reading
No less problematic is the formulation of the indicator itself. Often this is done almost at random, relying on hope or appeals to higher forces. Sometimes a more or less rational justification of a high level goal can be defined, but then the tasks of the lower levels are set so that they serve the achievement of the main goal. Continue reading
You have probably heard about it more than once in the mass media: new enterprises suddenly turn into multi-million companies. An example would be Groupon, Pinterest and Instagram. Nevertheless, the majority of entrepreneurs work hard for more than one and not two years before they materialize their enterprises into a profitable business. Continue reading