profitable business

How to find a niche for business?
Any business begins with the choice of a niche. This stage is necessary in order to further determine the target audience and, accordingly, the marketing policy. The problem is that…

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How to increase the turnover in the store
Goods turnover is the volume of sales for a certain period in monetary terms. Recently, the decline in turnover has become a problem for many entrepreneurs. The fact is that…

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BRAND AND STYLE IDENTITY
Logo, letterheads, business cards and other envelopes - so often imagine the corporate identity of a company that orders similar designs from different agencies and studios. Having heard the word…

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BRAND AND THE DEGREE OF HIS PROTECTION.

Today, most brands have their own websites. Therefore, after the approval of naming is extremely desirable to urgently register domain names. You need to provide a second line of defense. A self-respecting developer will definitely check if consonant domains in the main domain zones are free. In addition to the main domain, you need to take care of protection from a possible negative. Continue reading

BRAND AND STYLE IDENTITY

Logo, letterheads, business cards and other envelopes – so often imagine the corporate identity of a company that orders similar designs from different agencies and studios.

Having heard the word “Identity”, many do not understand what it means, and the developers start citing as an example a logo, business cards, letterheads and a brand book. Continue reading

Pros and cons of marketing outsourcing

“You can be the author of great ideas, but this is not enough, you must be able to bring them to the mind of people, otherwise you will not achieve anything.”

Lee Iacocca
“If there is something that we are not able to do better and cheaper than our competitors, then there is no point in doing it at all; we must pass on such work to those who perform it with the obviously better result. ” Continue reading

Why performance evaluation systems don’t work

No less problematic is the formulation of the indicator itself. Often this is done almost at random, relying on hope or appeals to higher forces. Sometimes a more or less rational justification of a high level goal can be defined, but then the tasks of the lower levels are set so that they serve the achievement of the main goal. Continue reading

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What is a startup
The concept of “startup” has come to us for a long time, and in recent years it has become increasingly popular. Many books are published annually on this subject, new…

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How to start working for yourself
Working for yourself is a dream of many. Especially when it comes to young people. And everyone is interested, above all, how to start working for yourself. But no one…

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How to open a microfinance center
Microfinance generally represents the provision of financial services to small businesses. The purpose of such services is to help start-up entrepreneurs in the accumulation of capital and profit, as well…

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How to find suppliers
Any online store requires clothing suppliers. Among them can be found both intermediaries and manufacturers directly. In the early stages of developing your business, a rational decision will be to…

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