What business to open in a small town
The opinion that a business can be successful only in a megacity is wrong: you can even start your own business in a village. However, the population in the city is one of the main factors that must be considered at the start of a business. To earn where there are 20-50 thousand people, you need to think carefully about what kind of business to open in a small town.
What is the difference between a small city and a big one?
At first glance, the answer is obvious: population size. But from a business perspective, the differences are as follows:
Provincial residents are more likely than residents of big cities to open a business. The percentage of potential businessmen, i.e. your competitors, they are much higher than in Moscow. The reason for this – a different level of income. Muscovites can receive high salaries by working for hire, and in small towns salaries are mostly indecently small.
In a small town, it’s harder to find a good idea that will be in demand. In large localities, the scope for fantasy is large enough, because there are much more potential customers.
In a small town, business pays off much longer, because even with interested customers, the turnover of goods will be relatively small.
Traditional business or online store?
The Internet provides excellent opportunities for residents of small cities to enter the business:
You can create a website and attract customers without even having a large capital.
An entrepreneur can sell goods or services far beyond the borders of his town.
As the audience expands, the number of niches in which you can work successfully also increases.
The competition on the Internet is still relatively small.
In the future, profits from such a business can become capital for a new, already traditional business.
You can open an online store or, for example, a web design studio in any small town. On the other hand, traditional business also has advantages.
Note! In a small village can be hidden potential, long realized in large cities. Explore niches that are in demand outside your city: perhaps they will take root and you. If you find this type of business, you should try. If you succeed, you will become a pioneer and will not face competition at the initial stage.
Starting a business does not necessarily come up with a new idea. You can adapt to a small town a business that successfully operates in a big city or another small town. When choosing a niche should take into account the wishes of the local population and their own capabilities.
Business developed in large cities. Mobile shops, sushi bars, payment terminals, massage rooms, cocktail bars, taxi services and similar establishments almost always appear in big cities. Then they spread to the periphery: surely in your city, even if 20 thousand people live there, there is an institution where you can eat sushi. You can adopt foreign ideas. But in both cases it is necessary to take into account: the offer should be affordable and for residents of a small town and sufficiently demanded that you can gain a sufficient customer base.
Business in other towns. If a certain entrepreneur successfully works in another small town, then it is quite possible that his idea will take root in you too. You can learn about such business people with the help of business media from other regions, federal and local exhibitions of small business, as well as simply when visiting other cities. There are few cases when the idea from another small town cannot be copied: a little: a business, requiring resources that are absent in your region, etc.
Study needs Find out what the locals are missing and give it to them. Examine the socio-demographic structure of the population and the interests of each group. Examples of such groups: adolescents, pensioners, families with children, car enthusiasts, summer residents. For example, with a large number of summer residents, you can sell agricultural tools, fertilizers, seeds and seedlings. In addition, you can always open a store of products, clothing or other popular products.
Exploring the terrain. If there is a sea, forest, mountains, etc. close by, you can open a small recreation center or organize tourist trips. If there is a lot of land around, then you can farm or attract ethno-tourists. In each city or in its district, you can find the potential for business.
Own skills. There are professions that can be turned into an individual business: a lawyer, an accountant, a hairdresser, a repairman, a photographer. Sometimes education is not even required, the main thing is experience and skill. If you have skills in one of these areas, then you should try to create your own business.