Formation of company image
Image is a representation of the company, which is created from its competitors, partners and customers. A good company image is an important component of its success. He will allow:
to attract good specialists to the company;
attract more customers;
increase the competitiveness of the company;
attract new partners;
increase the cost of the organization as a whole;
Therefore, the formation of the image of the company is essential for successful business promotion.
On how to create the image of the company, many novice executives think. Some of them also reflect on whether it is worth doing this at the initial stage or waiting for the company to stand on its feet and start making a profit. The answer, in view of the listed advantages of a good image, suggests itself: it is better to form an image at the initial stage. Otherwise, the process of “getting on your feet” may be delayed.
Create a good image – the task is not very simple. After all, the image of the organization includes many components. Consider the most important of them.
The formation of the company’s image begins with its leadership. And it means not only the professionalism of the head, but also other moments.
Firstly, the management of the company must choose a management style that will create a favorable atmosphere in the team. So, it is unlikely that the “authoritarian regime” will contribute to the solution of this task. Company employees are also distributors of information about it. If they are dissatisfied with the management, they will certainly tell third parties about it, which will already affect the company’s image. It is advisable to establish a system of motivation of workers, to carry out activities to unite the team (corporate events).
Secondly, it is necessary that the rights of the workers are absolutely respected in the company. The employee simply dissatisfied with the management will complain to his relatives, and those who are deprived of their rights will also turn to the competent authorities. Inspections of the prosecutor’s office and the labor inspectorate, court proceedings – this can certainly have a negative impact on the company’s image.
Thirdly, the prominence of the leadership plays an important role. If you are the head of the company and you want to create an excellent image for it, then it will not be superfluous to appear in public more often. This refers to speeches in the media, as well as various professional seminars, exhibitions, conferences.
An important internal factor that can influence the image of an organization is its employees. If employees are unable to properly perform their work duties, look careless, allow rudeness towards clients and partners, the task of forming a positive image of the company will fail. After all, often a particular employee is considered as the face of a company. And it is precisely for him that a dissatisfied client or partner will judge the company as a whole.
Therefore, you need to pay as much attention as possible to recruitment. First, workers must be truly professionals in their field. Secondly, it is also important to pay attention to the personal qualities of workers – such as politeness, tact, restraint.
Employees – the face of the company
Employees of the company should look neat and decent, especially if they work with clients. Therefore, it is advisable to develop a provision on corporate clothing.
A company with a good image is a recognizable company. And recognition can only be achieved using certain means. These include the company’s corporate identity. For the development of corporate identity is better to turn to professional designers. It will not cost very cheap, but it’s worth it.
Corporate identity begins with the logo. The logo can then be placed on letterhead, business cards, office supplies, souvenirs, used in advertising, etc.
Corporate identity, in addition to the logo, includes several other components:
formats of publications;
advertising character (any character).
Of course, it will contribute to the promotion of the company’s own website. It is believed that in the modern world any more or less serious company should have its own website.
Note! Many managers believe that spending on the development of corporate identity and website creation is just nonsense. But today, in the face of fierce competition, these are exactly the things for which it is worth initially to allocate funds.
The visual component involves the appropriate design of the premises. If this is a trading floor, then it should be convenient for buyers and pleasing to the eye. If it is an office of a company where customers and partners come, then it should be quite presentable.
Goods, services and works
A positive impression of goods, services and works in the first place arises from those who became a client of the company and was satisfied.