How to open a coffee shop: approximate calculations
A coffee house can be opened by almost any entrepreneur who can make more efforts to improve the work and prosperity of the business. Usually, all those who open such…

Continue reading →

How to open a coffee shop: approximate calculations
A coffee house can be opened by almost any entrepreneur who can make more efforts to improve the work and prosperity of the business. Usually, all those who open such…

Continue reading →

Formation of company image
Image is a representation of the company, which is created from its competitors, partners and customers. A good company image is an important component of its success. He will allow:…

Continue reading →

How to break the theft of brands?

And just recently an illustrative case occurred in one of the stores.

– Parajampers do you have? – From the threshold, the man asked so loudly and menacingly that the salespeople on the trading floor were a little alert. The man entered quickly approached, carrying a large package in his hands. Behind him ran the second, all red and muttering something.

– Of course have. What model are you interested in? The free seller asked.

– But such! “I’ve reported even more threateningly the one who entered and removed from the package … the jacket of our brand.”

Further events unfolded dramatically. One visitor without pauses mumbles: “I’m just a courier” and “Give me the money or the jacket, and I will go.” The second, like a matador on a bullfight, waved his jacket and growled: “Now we’ll check everything, and then decide where and with what you go!”.

It turned out that the “matador” had long dreamed of a jacket of this brand, studied a lot of information and, finally, decided to fulfill his dream. Yandex found everything, including an advertising offer in the first place with a very interesting discount.

Our hero, of course, was tempted by an advantageous offer. Especially on the site was a photo of the owner of the trademark in the same clothes. But at the last moment I was wary of the size of a 70% discount, I thought about it and decided to insure myself in a very original way. I appointed a courier to a meeting near one of our official seller’s stores.

When the courier arrived, the hero “matador”, under the pretext that he wanted to take a closer look at the product, quickly dived into the door of the store. The courier had no choice but to follow him. The main character has already rushed to the seller with a firm intention to confront the jackets and bring everyone out to sea. Even the unfortunate courier was very surprised to see how big the difference between a fake and the original is.

The buyer acted according to the authentication instructions from the site of our network, which he had memorized. Each discrepancy or oblique seam was accompanied by a jubilant “Aha!” And poked into the courier’s face. The victorious “aha” sounded exactly more than ten times, not counting a pair of very expressive “What the …?” In relation to a very strange fabric and an even stranger filler.

After completing a thorough check of the unfortunate man, the courier with his cheeks and ears, red with shame, received back his masterpiece of the Chinese light industry and hastily withdrew. And the hero “matador” became the happy owner of a real, original jacket with a good discount for a fighting character.

The owners of our network were not lazy and decided to “look in the eyes” suppliers of fakes. Arriving at the address indicated on the website, we walked for more than an hour through the office center and in all the rooms asked the store for alasas and down jackets. The inhabitants of the office center only shook their heads and said that they had already looked for these many times, but no one had found them.

Do I need to say that on the website of the seller of fakes there were no details of the legal entity, or at least the IP, or the contract-offer. Delivery terms included only courier delivery in Moscow or postal delivery to the regions. It is good that the buyer-hero of the story turned out to be so careful and decided to check the quality of what was offered to him.

The story does not end there. Regular customers have already received this story in the mailing list and in social networks along with the new instruction “How to recognize a site where you can run into a fake.” And then they began to write and call with gratitude for the instructions, and admit the loyalty of our network, because here there are always real things and high-quality.

Educate your customers, especially if your product is expensive. This is a long and hard work, but it is bearing fruit and creates additional value. After all, the consumer is now very picky and ready to give his money for what he is confident in and what he really needs.

Quick success: why business owners should not strive to get rich quick
You have probably heard about it more than once in the mass media: new enterprises suddenly turn into multi-million companies. An example would be Groupon, Pinterest and Instagram. Nevertheless, the…

...

In which business to invest money
Almost everyone knows that investing money in a business is the most effective way to earn and gain financial independence. But in which business to invest money - in your…

...

How to open a recruitment agency
The success of any business directly depends on the qualifications and competence of its employees. And to find a highly qualified specialist is sometimes very difficult. Large companies are willing…

...

How to count dividends
The dividend is considered to be that part of the profit of the organization, which is distributed among the owners in proportion to their ownership. Thus, in an open or…

...