How to start a business without capital
Many people understand that only self-employment will lead to complete financial independence. But not everyone who is aware of this fact becomes entrepreneurs. People stop, mainly, the lack of start-up capital. However, starting a business without money is possible, although it is more difficult than starting a business with money.
The right business idea is the key to success.
The main problem lies in the stereotype “it is impossible to earn without start-up capital”. Indeed, if you want to open a restaurant, it is unlikely to go without an impressive investment. But there are many people who managed to correctly implement a business idea, without spending huge sums. So, the main thing is to come up with the right business idea.
As a rule, start-up capital is spent on renting office space, purchasing goods, paying salaries to employees, purchasing equipment. The right business idea that will allow you to start a business without money will be one that will allow you to abandon such costs. Basically it is possible in the provision of services: legal, accounting, design, cleaning, computer repair services and so on.
Use home instead of office
So, instead of the office, you can use your own apartment. For example, work there on your personal computer. You can meet clients on their territory or on a neutral territory – for example, in a cafe.
At the initial stage, do everything yourself. If it is impossible to fulfill our plans without attracting other people, agree on piecework wages.
Costs, without which it is impossible to do. Frankly speaking, the implementation of even the most ingenious business idea will not do without costs. These costs can be considered:
expenses for stationery and similar consumables;
communication and internet costs;
But these costs are incomparably less than the cost of renting an office, hiring labor, etc.
How to find a customer
Your potential customers, of course, need to know about the services you provide. Today there are many ways to advertise. If you decide to implement such a difficult task, how to start a business without capital, then get ready to try hard for self-promotion. To begin, select the appropriate and least costly ways of advertising. The most expensive advertising is banners and banners on the street, advertising in popular magazines, radio and television advertising. Such methods of advertising you will use when you get rich. In the meantime, you should pay attention to the following advertising opportunities:
Leaflets. Make yourself the text of the leaflet, issue it and print it on a regular printer. If you have your own printer, this is especially good, as it will reduce costs. As a last resort, you can ask your friends for help (both in the design of the leaflet and in its printing). What to do with leaflets? The answer is obvious: put them on the streets of the city and / or hand out to passersby. Or decompose into mailboxes. And on their own – after all, you need to minimize costs.
Pocket calendars with promotional offer. This is an excellent substitute for leaflets, and much more efficient: calendars are less thrown away. Obviously, they will have to spend more on them than on flyers, but the costs will still not be huge.
Oddly enough, this is a fairly effective way of advertising. Which type of mailing to choose depends on your field of activity. So, if you are focused on servicing legal entities, it makes sense to make commercial offers for specific companies and send them personally to each company that may need your services. With citizens, the situation is more complicated: you have to get the address database e-mail. Perhaps even for money. But if you try and spend time, it’s free. Be careful: people do not like spam, although the one that comes to email is a little less annoying than SMS spam. Therefore, if someone is extremely dissatisfied and will demand to exclude your address from the list – do it and do not be lazy to apologize and report it.
Ads in free newspapers. There is nothing difficult here – as a rule, there are such newspapers in any city.
Ads on the Internet. Not a very effective way, but it’s worth a try. You should consider all sites free ads on the Internet, which are currently a lot.
Advertising by competent and free counseling. This applies to those industries in which it is possible to give advice online, for example, in forums. People will see that you are a competent specialist, and so you will earn a name for yourself. First on the Internet, then in the real world.
Own site. Time to create it can take a lot, but with the right approach, you can do without additional costs.