Quick success: why business owners should not strive to get rich quick
You have probably heard about it more than once in the mass media: new enterprises suddenly turn into multi-million companies. An example would be Groupon, Pinterest and Instagram. Nevertheless, the majority of entrepreneurs work hard for more than one and not two years before they materialize their enterprises into a profitable business.
This contradiction is quite enough for many of us to doubt the reality of quickly achieving the goal. Is “quick success” a myth or a reality?
What is quick success?
For quick success, it is possible and important to determine exactly what it is. You can describe this term as: “extremely quick success, which comes without much effort and, as a rule, based on the concept of“ being in the right place at the right time ”.
Is quick success a myth?
Fast success is practically unattainable with the exception of a few particularly successful cases. But the chances of such a success are no more than winning the lottery. Everything else, as with winning the lottery, such success is difficult to control. Unlike long-term success, quick success is hard on things like hard work, marketing strategy and goal setting. This often happens as an unexpected phenomenon with uncontrollable factors, where a good point in time plays a central role.
Should we strive for quick success?
Quick success is more luck than strategy. Instead of developing a business plan for quick success, it is better to buy a lottery ticket. As a business owner, it makes much more sense to devote your time and resources to something you can control. Small business owners should work to improve service and attract customers. Entrepreneurs need to focus on developing quality products or services and invest in long-term business and marketing strategies that will stimulate sustainable growth and survival in all market conditions.
Quick success traps
The idea is to become the owner of a fast-growing company or create a product that will be in demand by the people. But there are drawbacks that come to companies growing too fast. Quick success is almost always subject to the moment, and what happens to the business after the situation changes is unknown. Slow and steady achievement of success is much more powerful, it is a choice for those who want to maintain their income for a long time. Not too slow, but not very fast either.