established business scheme
Any business begins with the choice of a niche. This stage is necessary in order to further determine the target audience and, accordingly, the marketing policy. The problem is that many entrepreneurs do not know how to find a niche for business, and they take up the very first idea they like. But to succeed, you need a more balanced approach. Continue reading
Recently, the words of foreign origin are increasingly being heard. Among those – franchising or franchise. This article will help you understand what franchising is.
Franchising is an agreement between business entities, according to which one party (the franchisor) grants the right to do business to the other party (the franchisee) for a fee. In this case, under a franchise agreement, technology, trade secrets, a service mark, or a trademark are transferred. Continue reading