Brand creation and development
What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the…

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How to open a recruitment agency
The success of any business directly depends on the qualifications and competence of its employees. And to find a highly qualified specialist is sometimes very difficult. Large companies are willing…

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How to organize a tourism business
Today, your travel business is not such an unattainable dream. Every year more than a thousand new travel companies appear in our state. The attractiveness of such a business is…

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What is the difference between profit and profit?

Some of those people who want to open their business, do not understand the basics of economic theory. Profit, revenue, income … Sounds like. However, this is not the same thing. If you are a start-up entrepreneur, you just need to know the difference between income from profits and revenues. And sometimes even experienced entrepreneurs confuse these terms. Continue reading

CORPORATE EDITION. WHOM AND WHY DOES IT NEED?

When asked what a corporate publication is, you can find a clear and understandable answer in Wikipedia “Corporate Media – periodicals, radio, television, video programs, Internet sites, Internet portals, or any other form of periodic dissemination of social information that serves interests of a certain company and produced on its initiative ” Continue reading

How to break the theft of brands?

And just recently an illustrative case occurred in one of the stores.

– Parajampers do you have? – From the threshold, the man asked so loudly and menacingly that the salespeople on the trading floor were a little alert. The man entered quickly approached, carrying a large package in his hands. Behind him ran the second, all red and muttering something. Continue reading

Why performance evaluation systems don't work
No less problematic is the formulation of the indicator itself. Often this is done almost at random, relying on hope or appeals to higher forces. Sometimes a more or less…

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How to open your online store
The e-commerce market in Russia is booming. The number of Internet users and, consequently, potential buyers of online stores is growing exponentially. Due to objective reasons (an underdeveloped logistics system,…

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How to organize a business for freight
Business on the organization of transportation of goods is quite popular today. There are both very large companies and small ones on the market. At the same time, there are…

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In which business to invest money
Almost everyone knows that investing money in a business is the most effective way to earn and gain financial independence. But in which business to invest money - in your…

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