What is franchising
Recently, the words of foreign origin are increasingly being heard. Among those - franchising or franchise. This article will help you understand what franchising is. Franchising is an agreement between…

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How to open a successful restaurant
Some people think that to have your own restaurant and keep it afloat is not at all difficult, it is enough to get only a high-class chef, and the trick…

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Brand creation and development
What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the…

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How to break the theft of brands?

And just recently an illustrative case occurred in one of the stores.

– Parajampers do you have? – From the threshold, the man asked so loudly and menacingly that the salespeople on the trading floor were a little alert. The man entered quickly approached, carrying a large package in his hands. Behind him ran the second, all red and muttering something. Continue reading

Brand creation and development

What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the stage of developing a new brand and preparing it for launch?
Creating and developing a brand is in many ways creative and interesting. Continue reading

BRAND AND THE DEGREE OF HIS PROTECTION.

Today, most brands have their own websites. Therefore, after the approval of naming is extremely desirable to urgently register domain names. You need to provide a second line of defense. A self-respecting developer will definitely check if consonant domains in the main domain zones are free. In addition to the main domain, you need to take care of protection from a possible negative. Continue reading

How to choose a company name
One of the first questions arising in a novice entrepreneur is how to choose a name for a firm. This is not a simple matter. Choosing a company name is…

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How to increase the turnover in the store
Goods turnover is the volume of sales for a certain period in monetary terms. Recently, the decline in turnover has become a problem for many entrepreneurs. The fact is that…

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What is a business plan for?
A business plan is a detailed strategy and tactic for the future activity of an enterprise. Having a good idea is not enough to build a successful business. She needs…

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CORPORATE EDITION. WHOM AND WHY DOES IT NEED?
When asked what a corporate publication is, you can find a clear and understandable answer in Wikipedia “Corporate Media - periodicals, radio, television, video programs, Internet sites, Internet portals, or…

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