What is a startup
The concept of “startup” has come to us for a long time, and in recent years it has become increasingly popular. Many books are published annually on this subject, new…

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Find out at SearchInform how to assess risks
Why performance evaluation systems don't work
No less problematic is the formulation of the indicator itself. Often this is done almost at random, relying on hope or appeals to higher forces. Sometimes a more or less…

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What is the difference between profit and profit?
Some of those people who want to open their business, do not understand the basics of economic theory. Profit, revenue, income ... Sounds like. However, this is not the same…

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limits of the assigned

List of grounds for refusal of registration

The list of reasons for refusing registration is quite wide. At first glance, everything is clear, but in practice it turns out differently.Often there are designations whose compliance with the law cannot be unambiguously assessed. For example, is the designation “IDEAL” declared for a product – sunflower oil, indicating the quality of the product? Continue reading

Brand creation and development

What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the stage of developing a new brand and preparing it for launch?
Creating and developing a brand is in many ways creative and interesting. Continue reading

BRAND AND THE DEGREE OF HIS PROTECTION.

Today, most brands have their own websites. Therefore, after the approval of naming is extremely desirable to urgently register domain names. You need to provide a second line of defense. A self-respecting developer will definitely check if consonant domains in the main domain zones are free. In addition to the main domain, you need to take care of protection from a possible negative. Continue reading

How to break the theft of brands?
And just recently an illustrative case occurred in one of the stores. - Parajampers do you have? - From the threshold, the man asked so loudly and menacingly that the…

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How to find a niche for business?
Any business begins with the choice of a niche. This stage is necessary in order to further determine the target audience and, accordingly, the marketing policy. The problem is that…

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What is the difference between profit and profit?
Some of those people who want to open their business, do not understand the basics of economic theory. Profit, revenue, income ... Sounds like. However, this is not the same…

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How to open a coffee shop: approximate calculations
A coffee house can be opened by almost any entrepreneur who can make more efforts to improve the work and prosperity of the business. Usually, all those who open such…

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