List of grounds for refusal of registration
The list of reasons for refusing registration is quite wide. At first glance, everything is clear, but in practice it turns out differently.Often there are designations whose compliance with the…

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How to find a niche for business?
Any business begins with the choice of a niche. This stage is necessary in order to further determine the target audience and, accordingly, the marketing policy. The problem is that…

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BRAND AND THE DEGREE OF HIS PROTECTION.
Today, most brands have their own websites. Therefore, after the approval of naming is extremely desirable to urgently register domain names. You need to provide a second line of defense.…

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market conditions

How to earn start-up capital on the Internet

Even those who are not planning to open their own business in the near future are thinking about this issue. By “start-up capital”, many today simply imply a certain amount of money, which would allow a start to a secured, not burdened with thoughts about their daily bread and tomorrow’s life. And only then … who knows, maybe, a brilliant business idea that requires immediate implementation will suddenly strike as a lightning strike. Continue reading

BRAND AND STYLE IDENTITY

Logo, letterheads, business cards and other envelopes – so often imagine the corporate identity of a company that orders similar designs from different agencies and studios.

Having heard the word “Identity”, many do not understand what it means, and the developers start citing as an example a logo, business cards, letterheads and a brand book. Continue reading

Pros and cons of marketing outsourcing

“You can be the author of great ideas, but this is not enough, you must be able to bring them to the mind of people, otherwise you will not achieve anything.”

Lee Iacocca
“If there is something that we are not able to do better and cheaper than our competitors, then there is no point in doing it at all; we must pass on such work to those who perform it with the obviously better result. ” Continue reading

Why performance evaluation systems don't work
No less problematic is the formulation of the indicator itself. Often this is done almost at random, relying on hope or appeals to higher forces. Sometimes a more or less…

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Brand creation and development
What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the…

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How to open a microfinance center
Microfinance generally represents the provision of financial services to small businesses. The purpose of such services is to help start-up entrepreneurs in the accumulation of capital and profit, as well…

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In which business to invest money
Almost everyone knows that investing money in a business is the most effective way to earn and gain financial independence. But in which business to invest money - in your…

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