How to start a business
It would seem that starting a business is easy, only you need money. It is the lack of money that is often the main obstacle to starting a business: money…

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How to buy a franchise
Franchise is one of the popular ways of doing business today. But before you buy a franchise, you should carefully examine all the details of the work. Even the most…

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What is franchising
Recently, the words of foreign origin are increasingly being heard. Among those - franchising or franchise. This article will help you understand what franchising is. Franchising is an agreement between…

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List of grounds for refusal of registration

The list of reasons for refusing registration is quite wide. At first glance, everything is clear, but in practice it turns out differently.Often there are designations whose compliance with the law cannot be unambiguously assessed. For example, is the designation “IDEAL” declared for a product – sunflower oil, indicating the quality of the product? Continue reading

Brand creation and development

What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the stage of developing a new brand and preparing it for launch?
Creating and developing a brand is in many ways creative and interesting. Continue reading

BRAND AND STYLE IDENTITY

Logo, letterheads, business cards and other envelopes – so often imagine the corporate identity of a company that orders similar designs from different agencies and studios.

Having heard the word “Identity”, many do not understand what it means, and the developers start citing as an example a logo, business cards, letterheads and a brand book. Continue reading

BRAND AND THE DEGREE OF HIS PROTECTION.
Today, most brands have their own websites. Therefore, after the approval of naming is extremely desirable to urgently register domain names. You need to provide a second line of defense.…

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How to open your online store
The e-commerce market in Russia is booming. The number of Internet users and, consequently, potential buyers of online stores is growing exponentially. Due to objective reasons (an underdeveloped logistics system,…

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How to open a recruitment agency
The success of any business directly depends on the qualifications and competence of its employees. And to find a highly qualified specialist is sometimes very difficult. Large companies are willing…

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How to count dividends
The dividend is considered to be that part of the profit of the organization, which is distributed among the owners in proportion to their ownership. Thus, in an open or…

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