The founder and director in one person
According to the legislation of the Russian Federation, the founder of the organization may be a director. This happens if a legal entity was created by one participant. Unfortunately, if…

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How to open your online store
The e-commerce market in Russia is booming. The number of Internet users and, consequently, potential buyers of online stores is growing exponentially. Due to objective reasons (an underdeveloped logistics system,…

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How to choose a company name
One of the first questions arising in a novice entrepreneur is how to choose a name for a firm. This is not a simple matter. Choosing a company name is…

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List of grounds for refusal of registration

The list of reasons for refusing registration is quite wide. At first glance, everything is clear, but in practice it turns out differently.Often there are designations whose compliance with the law cannot be unambiguously assessed. For example, is the designation “IDEAL” declared for a product – sunflower oil, indicating the quality of the product? Continue reading

Brand creation and development

What are the main points to consider to ensure the protection of a new brand? How to avoid risks when transferring exclusive rights? What actions should be taken at the stage of developing a new brand and preparing it for launch?
Creating and developing a brand is in many ways creative and interesting. Continue reading

BRAND AND STYLE IDENTITY

Logo, letterheads, business cards and other envelopes – so often imagine the corporate identity of a company that orders similar designs from different agencies and studios.

Having heard the word “Identity”, many do not understand what it means, and the developers start citing as an example a logo, business cards, letterheads and a brand book. Continue reading

How to evaluate a business idea
Businessmen who have been set up for serious work are striving to exert maximum efforts for the successful development of their own business. This approach allows them to productively introduce…

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How to buy a franchise
Franchise is one of the popular ways of doing business today. But before you buy a franchise, you should carefully examine all the details of the work. Even the most…

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What is the difference between profit and profit?
Some of those people who want to open their business, do not understand the basics of economic theory. Profit, revenue, income ... Sounds like. However, this is not the same…

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How to find a niche for business?
Any business begins with the choice of a niche. This stage is necessary in order to further determine the target audience and, accordingly, the marketing policy. The problem is that…

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